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Senior Communications Manager

( Massachusetts | Hybrid )

About the Organization

At the intersection of racial equity and climate resilience, the Boston Food Forest Coalition is a community of neighbors transforming vacant lots into public edible parks placed into permanent community control and ownership. Together, we are building resilience in Boston through more equitable access to healthy green space and greater connection to each other and the natural world. More information about BFFC is available on our website: https://bostonfoodforest.org/

Job Description

Position salary range:  $77,868

Position reports to:  Executive Director

Senior Communications Manager

Full-Time | Leadership Role | Reports to Executive Director

Position Overview

The Senior Communications Manager is a strategic, entrepreneurial leader responsible for all creative communications, external messaging, and brand development for the Boston Food Forest Coalition (BFFC).

This role serves as the organization’s chief storyteller and strategic communications architect. You will shape and elevate BFFC’s visibility as a leader in:

• Parkland equity

• Ecological agriculture

• Community resilience

• Climate action in Boston

This position is directly tied to revenue growth. The Senior Communications Manager will translate on-the-ground impact into compelling narratives that increase donor engagement, expand philanthropic investment, and grow both local and national presence.

Key Responsibilities

I. Communications Strategy & Fundraising Leadership (25%)

Strategic Planning

• Develop and execute a comprehensive communications strategy aligned with fundraising and budget growth goals.

• Position all external messaging to expand individual donor engagement and organizational visibility.

Cross-Functional Leadership

• Serve as a senior advocate for storytelling and brand strategy across Advancement, Program, and Stewardship teams.

• Ensure communications efforts directly support fundraising objectives.

Narrative Ownership

• Identify emerging narrative opportunities.

• Partner with leadership to shape messaging that advances brand growth and revenue impact.

Fundraising Communications

• Lead annual appeal process (writing, email builds, scheduling, graphics).

• Manage key marketing collateral and event communications.

• Develop bespoke materials for major donor cultivation and stewardship meetings.

II. Narrative Storytelling & Content Creation (25%)

Creative Direction

• Lead storytelling across digital and print platforms.

• Develop compelling impact narratives focused on stewards, parks, plants, agroecology, and community transformation.

• Align content with funding priorities and appeals.

Content Execution

• Write, edit, proofread, design, and produce high-quality content.

• Create video and visual assets using:

  • Adobe Creative Suite (InDesign, Photoshop, Illustrator)

  • Canva

Print & Digital Production

• Oversee annual report and all marketing collateral.

• Manage vendor relationships as needed.

Visual Asset Management

• Coordinate external photographers and videographers.

• Capture and document park transformation and events.

III. Digital Strategy & Brand Management (20%)

Brand Stewardship

• Maintain creative and visual consistency across all platforms, including signage and print collateral.

Social Media Strategy

• Develop growth-focused, trend-aware social content.

• Increase engagement and expand audience reach.

Website Management

• Manage and evolve BFFC’s Squarespace website.

• Build new resource sections and update park pages in collaboration with internal teams.

Newsletter & Email

• Redesign and manage monthly newsletter (Bloomerang).

• Manage general info@ inbox communications.

IV. Media Relations & Visibility (20%)

Media Strategy

• Build and execute a proactive press placement strategy.

• Cultivate relationships with local and regional media outlets.

• Secure coverage that elevates BFFC among:

  • Philanthropic audiences

  • Corporate partners

  • High-net-worth individuals

Spokesperson Support

• Serve as media contact when appropriate.

• Prepare leadership for interviews and speaking engagements.

Community Visibility

• Drive neighborhood and regional event presence.

• Increase local awareness and participation.

V. Measurement, Learning & Reporting (5%)

• Develop analytics framework to track communications performance.

• Report quarterly on communications and fundraising impact.

• Translate data into actionable insights for internal teams.

Qualifications

• 7+ years of experience in communications, marketing, fundraising, and content strategy (nonprofit or startup preferred).

• Demonstrated ability to drive measurable fundraising growth through communications.

• Experience building annual appeals and donor-facing materials.

• Strong social media strategy and growth experience.

• Proficiency in:

  • Adobe Creative Suite

  • Squarespace

  • Canva

  • Google Suite

• Experience with Bloomerang or similar CRM preferred.

• Media relationship experience preferred.

• Familiarity with nonprofit impact measurement and data-informed storytelling.

• Knowledge of Boston’s urban agriculture ecosystem preferred.

• Understanding of permaculture, ecological agriculture, or agroecology is a plus (or willingness to learn).

Core Skills & Competencies

• Exceptional storytelling and visual communication ability

• Entrepreneurial, action-oriented mindset

• Strong project management across cross-functional teams

• Ability to translate complex ecological data into clear donor-focused narratives

• Advanced writing, editing, and design skills

• High organizational discipline and attention to detail

• Self-starter who collaborates effectively

• Adaptable and growth-oriented

• Confident communicator (written and verbal)

Benefits
Salary: $77,868
Health Insurance
40 days Personal Time Off annually (includes: holidays, sick days, and vacation)
Retirement match
Professional development stipend
Cell phone and laptop stipend
*BFFC is committed to internal equity for salary and benefits and therefore does not negotiate compensation.

This is a Boston, Massachusetts-based position that will require regular in-person time, with travel between Boston neighborhoods.
The position will include a mix of in-person (at least 3 days a week) and virtual/remote work, with some time spent documenting community events and workshops, interviewing community members and stewards, and supporting cross-coalition on-site events on the weekends.

BFFC is committed to sustainability and supports staff in taking time off to balance evening and weekend hours.
We ask all staff to abide by the COVID-19 guidance set by the City of Boston.