Nov 6th, 2026
MSF USA | Doctors Without Borders
Associate Director, Loyalty Giving
( New York | Hybrid )
About the Organization
Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to the people who need it most. The organization cares for people affected by conflict, disease outbreaks, disasters, and social exclusion in more than 70 countries. MSF offers medical humanitarian assistance solely based on need, regardless of race, ethnicity, religion, or politics. Our international project teams include medical, logistical, and administrative staff, most of them hired locally and working with their own communities. Our actions are guided by medical ethics and the principles of independence, impartiality, and neutrality. We also bear witness and speak out about the experiences of our colleagues and patients.
MSF USA is one of 24 sections supporting the global movement, primarily through staff recruitment, fundraising, advocacy, and communications. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s social mission.
Job Description
Position salary range: $124,356 - $155,432
Position reports to: Senior Director, Individual Giving & Strategic Philanthropy
The Associate Director, Loyalty Giving leads MSF-USA’s strategy to retain, reactivate, upgrade, and convert one-time donors across low-dollar and midlevel audiences to increase revenue and long-term donor value. Reporting to the Senior Director, Individual Giving & Strategic Philanthropy (IGSP), this role serves as a strategic lead and subject matter expert in loyalty marketing, donor progression, and donor journey strategy, representing loyalty giving internally and across the MSF Movement.
The Associate Director develops vision, annual strategies, forecasts, budgets, performance targets, and investment recommendations for the loyalty portfolio, contributing to broader IGSP revenue goals. Using donor insights, market research, giving trends, analytics, and industry best practices, the role leads audience-centered strategies that strengthen donor experience, optimize performance, grow donor value, and accelerate movement through the donor pipeline. The role also advances innovation through testing, segmentation, tiering, and continuous data-driven improvement initiatives. A key focus of the role is turning first-time supporters into lifelong donors and driving consecutive giving.
This role oversees loyalty team operations, external partner relationships, and the leadership and development of staff. Working in strong collaboration with Integrated Channel Marketing to implement omnichannel campaigns and inform donor acquisition strategy, the Associate Director drives strategies to solicit, cultivate, steward and deepen engagement. They partner with stakeholders on conversion pathways to becoming sustainers, midlevel, legacy and high-value donors. They team closely across IGSP, Market Research, Data & Analytics, Legacy Giving and other cross-functional units to drive key outcomes. The role builds organizational alignment and ensures execution of loyalty growth priorities to deliver results.
Additional information
SUPERVISORY RESPONSIBILITY
Manages the Loyalty Giving team, currently including manager-level staff. Conducts performance reviews, sets goals, and supports career development. May oversee external partners supporting loyalty initiatives, including contract negotiation, performance management, and quality oversight. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
DESIRED QUALIFICATIONS & EXPERIENCE
At a minimum the role requires:
Minimum 7 years of progressive annual giving, mass market, or direct response fundraising, including substantial experience leading retention, donor loyalty, and value growth strategies at scale.
Demonstrated experience across both midlevel giving and low-dollar donor programs, with success retaining, converting, and upgrading donors through the pipeline.
Demonstrated success setting strategic direction, delivering measurable revenue, file growth, and donor outcomes, and influencing senior and cross-functional stakeholders.
Proven track record managing significant revenue and expense budgets, forecasting, and return-on-investment analysis.
Deep and broad experience with one-time giving retention and acquisition channels including direct mail, digital, telemarketing, peer-to-peer texting, and DRTV.
Demonstrated success designing and optimizing donor journeys that strengthen retention, grow donor value, and improve file health.
Experience evaluating fundraising programs, launching new initiatives from ideation through implementation, and developing new business practices.
Strong analytical skills with with demonstrated experience interpreting data and translating insights into program decisions, and mastery of key loyalty, retention, and donor value KPIs.
Experience using audience segmentation, donor insights, and predictive or propensity models to inform targeting, investment, and donor movement strategies.
Demonstrated track record managing vendor and agency partnerships, negotiating contracts, and holding partners accountable to performance and quality standards.
Minimum two years’ experience managing teams, including setting strategy, coaching staff, and building team capability over multi-year horizons; proven leadership and motivation skills.
Collaborative approach to working across functions, especially with audience and channel colleagues.
Excellent storytelling, presentation, persuasive written and verbal communication skills, including experience presenting fundraising strategy and results to senior leaders, making the case for investment, and representing an organization externally.
Knowledge of fundraising systems such as Salesforce NPSP and SFMC to support reporting and business needs.
Preferred
Experience building bridge or transition programs that move donors to higher-value relationship pathways.
Knowledge of charitable giving vehicles and emerging ways to give.
Working knowledge of project management systems and productivity tools.
Experience working for an emergency aid organization and/or agencies serving large non-profits and similar sector.
TRAVEL REQUIREMENTS
Must be available to travel as required for vendor partner meetings, industry conferences, and occasional engagement with MSF medical projects.
Contact email for applicants: recruitment@newyork.msf.org